Crest Nicholson, new build property developing culturally appropriating bastards.
They’ve put up a new development on the way to Bath and they’ve only gone and named it “Hygge Park”
Hygge is a feeling, not a noun!! You can’t name a property development Hygge, that goes against Hygge! Hygge has to derive organically and naturally.
Don’t get me wrong, I’ve been loving the fetishisation of Denmark and our lifestyle concepts and culture over the last 5 years - hell, I’ve promoted it myself a lot. But at least do it right, you bastards.