If other business owners are calling him “controversial,” it’s probably because he’s successful as well as innovative and they admire him.
A successful, rich innovator that supports Arsenal.
What’s not to like?
That’s the sort of owner we need.
Yeah it has always been this way… scarcely remember an NFL team stadium not being funded by the local City.
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Sounds like such a fan fiction
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This guy should stick to making up racist abuse.
Get our name out your mouth you clueless idiot.
Every passing day I wish the super league happened more and more, just so sky’s little cartel they created would go in the mud.
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The business indeed looks on the way up, but that’s the thing with tech, they need to be on top of their game all the time or they could find themselves getting disrupted in no time. The other big challenge it faces is that all its competitors have deep deep pockets (YT, Amazon, Apple) and can copy any strategy/ feature by undercutting them.
What makes me uncomfortable is that Spotify are just one product/ service business and the owner’s wealth is tied to it. Our fortunes will be intertwined with Spotify’s performance in the future.
If he is using us to diversify his portfolio, then fair game, but investing in football right now with so many uncertainties around the game doesn’t feel like sound business logic.
It all feels like a massive bullshit PR excercise designed to pressurise KSE. There is no way they sell unless an outlandish offer is on the table.
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Did you tweet that?
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It’s ESPN, they’ve broken out news about our management before but this makes no sense.
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No but sums my thoughts up perfectly
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You’ve got 50k tweets my guy. I’m still on 9k. 
I can’t stress this enough but always really be wary of a bald person, especially 4 of them.
This takeover bid may have legs, at least as a real attempt. I’m still skeptical about Kroenke selling but I’d be excited about Ek taking over for a few reasons:
He is actually a fan of Arsenal and football rather than an absentee owner who thinks of the club like an expensive sports car to keep in the garage and brag about to his friends every once in a while.
I have zero doubt that Ek could easily raise the money to buy the club. He must know so many people in the tech and venture capital worlds.
I think somebody with his background would be so much better at running the business side of the club, which has quietly been a bit of a disaster for the last decade. Kroenke is a shopping mall magnate and knows the professional sports business only in a very specific kind of league setting in the US where the league itself handles so much of the commercial side. Ek would probably have much better ideas about how to expand Arsenal’s footprint and brand worldwide, digital marketing, etc.
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As exciting as it is that someone of this profile would be interested in making a bid, there’s no indication that this guy can actually afford to take the club on and putting a few legends next to him doesn’t prove that he would have a clue about what he’s doing either.
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It proves he has good marketing nous.
Have to echo the thoughts above. Anything who thinks fan pressure will matter to KSE really should read up on how they moved the Rams from St Louis to LA. They don’t care. If they sell, it’s because that was their end game. If they want to keep it, they will.
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Ek apparently wants to put fan representation on the board too
Yea because a no name journalist would know than in exaxtly 10 fekin days a bid will arrive to buy a product worth 2 billion freaking dollars. Seems legit.
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Pigs will fly first.
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Football fan fiction 
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So, I made the mistake of looking at the gunners subreddit. 
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