There’s no value for these TV companies in spending lofty sums for the Premier League. People are shifting away from contract style subscriptions and shifting towards on demand and streaming sites. Sky and BT spent billions on a TV package that never represents value for money.
The formation of the ESL was an attempt to capitalise on the growing global market because ultimately the domestic TV deals have absolutely peaked and will never command those kind of sums again. That’s why the PL are trying to get the existing deals rolled over for another cycle.
Do you think prices would stay as they are though? If any of the streaming services got a large chunk of the football, I can’t see them just giving it to us for free.
They wouldn’t, but the Netflix and Prime models of appealing to the masses at an affordable price are much more sustainable than BT and Sky’s model of fleecing people for as long and hard as they can before it all implodes.
I don’t think they will, and if they do it will be a marginal £1 or £2 increase of that.
This will just be a marketing exercise to acquire a new demographic of customers they don’t have - e.g. the Calum’s of the world.
Amazon Prime just dropped $1bn on a new Lord of the Rings show lol companies like Disney and Amazon are swimming in capital and dropping billions on new content to acquire new subscribers is nothing for them. The Mandolorian costs Disney $1.5m per episode to make.
The number of new subscribers and just general increasing their range of content will be worth the price they pay for football rights.
See, I’m thinking that if they have enough games, they’ll make it a separate thing. So “pay £10 extra a month on top of Prime membership if you want Premier League” kinda thing. Any big increase to the regular price to accommodate sport will just be met with outrage from those who don’t watch it.
Prime would probably offer some games for free and the majority in an extra subscription. They already do that with subscriptions like Shudder and Funimation within their prime catalogue. Would still be a massive improvement on Sky and BT though.