If the board didn’t keep bragging about how profitable the club is and how we are one of Europe’s top clubs, that can afford any player, I would settle for under whelming transfer windows.
But when we have to watch every other top club, as well as clubs below us, buying up all the best players, while we settle for mediocrity and making a profit, it just proves how unambitious we are.
It’s not as if we are even buying players that could become top quality.
Since Sven took over, the majority of our signings, and players we are linked with, have been around thirty or over.
Lichtsteiner is a decent defender but if this is the calibre of player we are going for then, like @Aussiegooner says, we aren’t aiming any higher than sixth place, and a Europa League place.