Advertising
Vice also branched out into becoming an ad-agency
But I also worked on editorial content for the magazine itself
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These companies seem out of touch.
They made the mistake of making programmes for young people not realising that very few of them actually watch TV.
Also, like you say, a lot of people are fed up with box ticking woke material.
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Thatâs not what happened. They got sold to some private equity firm and had executives who took home exorbitant salaries.
The media delivery model itself or the content wasnât an issue, it just became unsustainable.
Media companies like Vice start off very decentralised with low overhead mainly being driven mostly by journalistic passion.
Theyâre successful and start to morph into traditional media, high overhead, overtly political editors with the workforce forming unions. Covid, over saturated media market and the growth AI all play a part.
If private equity canât extract value from Vice the only logical cut expenses where possible, thatâs the effect not the cause.
Media game a tough business, very hard to make it or be secure
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Somehow, all major corporations are part of the woke agenda, but also going woke means you go broke.
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I knew it would trigger a response from someone. 
A lot of major corporations see a sharp decline in revenue and relevancy. Trust in large media conglomerates has never been lower.
Go woke, go broke, get rekttttt 
Nothing in that gallup article seems to make reference to wokeness playing a part in the distrust of mainstream news, unless I didnât read closely enough.
Why so SerIoUs, nobody claimed my one liner was rooted in evidence, glad I caught two fish so far with it
soon you can enjoy another netflix accurate historical drama
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I had assumed you were being somewhat sincere in what you were saying about wokeness, but if you were just trolling then well done on baiting two of us into very short and calm responses.
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Go woke, go broke was a troll line.
However, there is a case to be made that it plays a part in the decline in trust and revenue of legacy media. You could take a pen and notebook, hop outside and conduct an empirical survey on a small sample size.
This has gone under the radar quite a bitâŚ
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I still donât even know what the definition of âwokeâ. It seems to be a pretty mushy concept.
I wonât say itâs the case for Vice but there certainly seems like a proactive element of wokeness in tech companies in US
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This really canât be denied tbh, the same applies to major media studios and entertainment generally.
The âgo brokeâ line is really a childish retort and doesnât really hold true. The âblacklashâ to establish brand going woke seems to be more bark than bite
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It implies that people at the other end of the political spectrum are sleepwalking.
I always thought its origin was derisive. Iâve never heard anyone be described as woke as a positive.
A perceived cultural over correction is the best description Iâve heard.
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I tend to think of it as a term that describes mainly middle class people who pretend to care about minorities but only if theyâre trending.
Ok, but thatâs not really relevant to what youâve quoted. My post wasnât a denial that some companies are âwokeâ and I wasnât talking about big tech specifically.