It's irrelevant if it's good in comparison to deals the likes of United are going to secure. If it's the best we can do it's the best we can do. We can't play hardball when we don't have any other better offers on the table.
Understand that but where do you think figures come from during the negotiating process? BOTH sides compare numbers. Right now I think Arsenal is the one negotiating through the media with both Nike and Adidas.